Hotel Rankings Aren’t Just for the BIG Brands

Sure the big brands dominate Google search and the ad networks. That’s the power of million dollar budgets. However, big corporate systems have weaknesses that you as a single hotel or resort owner can capitalize on. Whether you operate a resort in Costa Rica, a Spa in LA, or a hotel in downtown Vancouver, you can compete effectively. We’ll make it happen.

What is Hotel SEO?

Hotel SEO is a simply a niche in search engine optimization used for hotels, spas, resorts, and vacation destinations. It’s estimated that hotels generate 30% or more of their revenue from SEO. Hotel brand executives know today’s vacationer/traveller has little brand loyalty, which means whoever shows up on Google (or Expedia, Trivago, Expedia,, or other brand name) has a chance to convert a visitor to a customer.

We doubled Delta’s Traffic

Travel is a multi trillion dollar market and Hotel SEO is about reaching that market when they search on Google for a wide array of keyword phrases beyond just “hotels in Los Angeles” or “hotel deals Vancouver.” We have many ways to reach travel consumers using content marketing and social media and they work wonders when used in concert with SEO.

Hotel SEO is Local

Searchers for your hotel room bookings come from around the world. When they search, Google maps will play prominently in the search listings so you’ll want to ensure your Google business listing is well optimized and that you reach out to other local businesses with websites. Having a mobile optimized website is important now so the new Google AMP platform is vital.

Travellers use their smartphones a lot, in fact, they depend heavily on their smartphones when travelling. Your site and business needs to be mobile friendly. Restaurants, local attractions, and retail stores have similar local visibility needs to hotels.

Competing with the Big Hotel Brands

Whether you’re an independent spa resort or local big brand franchise, you still have to compete with the big players who want to grab up everything. Big brands have weaknesses you can exploit (they can’t favor any one city) and we can guide you in a plan to build an irresistible value offer for potential customers and for other website owners who might support your establishment.

Google’s ranking index is complex which means a solution will be complex. But we’ll take care of all the algorithmic, link buildingsocial media outreach, and SEO copywriting challenges and get your hotel or inn accommodations exposed worldwide. You’ll enjoy the results.

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