Be Generous with Your Content
High rankings are still number one when comes to digital marketing plans, however content is what delivers the message especially in social media. Content gives your message life, color, flair, and weight and combined with SEO, it has the biggest ROI.
What is content? It’s the webpages, infographics, case studies, blogs, tweets, whitepapers, webinars, or videos delivers your value proposition and cause others to link to your website. Great content has a huge impact on your success in Google or social media.
Original, useful content can be expensive to create. This is where ingenuity, curation, and versatility come in handy. You don’t need to hire a graphic design agency. If you have tens of thousands to spend on content and have original research data to publish, it might be appropriate.
For the average small to medium sized business, we can generate the visual content we need to make an impact. Lead generation, sales, engagement and brand awareness are highly affected by your content. When it’s good, visitors come into your site with more velocity, desire, and readiness to buy.
Today there’s a big emphasis on visual content. Whatever content is most effective for you, we’ll find a way to develop it. Good content helps your rankings and helps you convert visitors to customers.